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7 Tips to Help You Stand Out From the Crowd and Increase Your Chance of Getting Booked

We're thrilled you've decided to become a part of the Home Carers Direct team of home care providers, and we want you to be able to make as many connections with care seekers as possible. To help you stand out from the crowd, we've put together a list of 7 ways you can put your best foot forward, so to speak, and start making connections.

1. Your Photograph

In 2018 it is easy to think we've all mastered the art of the selfie, but there is still a lot we can do to capture the perfect photograph. Your photo doesn't need to be a professional headshot, and in fact, we think a more casual photo in your natural environment can tell potential care seekers even more about you as a care provider.

Start by choosing somewhere that has a lot of natural light. Smiling will also allow you to be more engaging and make care seekers easily warm to you. You may even want to consider having a friend or family member take the photo so it creates a more natural angle and perspective.

2. Your Bio

Here you can really get to tell people about yourself, including any interests or hobbies you enjoy. Believe it or not, care seekers are just as interested in your pastimes outside of being a carer as they are in the various services you'll be providing. You might also want to share your unique story. Perhaps you grew up outside of Australia or have done a lot of travelling. Where did you go to University? Do you have pets? What makes you, you?

3. Care Services

Care seekers have the ability to search specifically for care providers based on the services they can offer, so be sure to tick/select as many services as you are willing and qualified to provide. Care seekers may not reach out to you to ask if you provide a service that isn't listed on your profile, so make sure you cover all bases and don't get overlooked.

4. Location, Location, Location

Depending how far you are willing to travel, you can open yourself to more care opportunities. The more suburbs you are able to service means you will appear in more search results. We pride ourselves on being able to make connections in as many communities as possible, and you can help us reach that goal.

5. Languages You Speak

Do you speak a language other than English? Perhaps you have another language as your first language. Care seekers are able to search specifically for care providers based on which languages they can speak, so don't be afraid to select all the languages you can speak.

6. Your Availability

Make sure your availability is always kept up to date, including any holidays or personal appointments you have booked. Imagine having to decline an appointment with the perfect client because your availabilities hadn't been updated. Likewise, if your circumstances changes and your availability increases, update it in the system to create more connections with care seekers.

7. Check Your Emails Regularly

The main way you will be notified of messages from care seekers is via your email account, so make sure you regularly check your emails and respond in a timely manner to any booking requests or enquiries. The longer you leave messages unanswered, the more likely care seekers are to perform a new search and contact their next preferred care provider.

If you find that not all emails from us are coming through, take a quick moment to check your junk or spam folders. Auto-generated emails such as those sent from the Home Carers Direct system can often end up here. To be safe, the best thing to do is to add Home Carers Direct to your "safe senders" list. (In Hotmail, this can be done under the 'options' tab, then 'safe senders'. In Gmail, simply create Home Carers Direct as a new contact.)


These are just some quick and easy ways for you to set up an effective carer profile and stand out from the crowd, but stay tuned for future tips and tricks over the next few months to help get you started and take your care career to the next level.