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How to Make a Good First Impression on Potential Clients

We only get one opportunity to make a good first impression on potential clients, so we've put together some tips and tricks to help you put your best foot forward.


Your photo is the first thing a potential client will see when they come across your profile in the their search results. Make sure that you choose a photo of you smiling and looking friendly. Most importantly, never use a photo of you wearing sunglasses, a hat, or of you in dark lighting. Your profile photo should let potential clients see how friendly, warm and caring you are.


When a potential client uses the platform to send you a message, make sure that you reply promptly and pay particular attention to being polite. Using slang or short language is never a good idea. It makes you come across as unprofessional or immature. Remember that the way you communicate with your family, friends or peers, will rarely suitable or appropriate with a potential client. Treat every message as if it were a professional job interview and always use courteous language and communication style. Clients will judge you based on this so give them the benefit of your best manners and lovely personality.

Phone Calls

If a client asks to speak with you over the phone, you should treat this as nothing less than a job interview. This is particularly important because, again, it gives a potential client a very clear impression of you as a person - they will be judging you throughout the conversation. Make sure that you speak politely. If they ask to speak with you at a particular time, make sure that you keep that time free or if something unexpected happens, arrange an alternative time instead of simply ignoring the appointment. Failing to keep your agreed time gives the impression that you are unreliable or that you don't care, which of course is not true. Also, make sure that you are able to have the conversation in a place that is quiet. Loud background noises are very distracting and make it very difficult to hold a meaningful conversation. If a client has asked you to call them, and they don't answer their phone, leave them a voicemail message but make sure that it is professional. If you choose to give them your phone number, make sure that you are speaking clearly. Pay attention to your voice to make sure that you sound friendly and professional.


It is always a good idea to follow up with a potential client after a phone call or other interview. Clients will often contact a number of workers and interview them before making a choice. When following up, you can send a message using the platform or if you have the client's mobile number you may want to send them a message instead. Either way, thank them for their time and let them know that you are looking forward to hearing from them.

Remember to always dress appropriately (not too casual) and always take your resume, qualifications, ID, etc. with you to a first booking with a particular client. Many clients will ask to see these. Most importantly, keep in mind that you are running your own business as a carer and that therefore you are best placed to show potential clients how you can best assist them in their journey.

Do you work as a carer?